BRAND REVEAL: Bay Living Homes by Chuck Bachteler



Drumroll please as I share another #brandreveal ... presenting Bay Living Homes by Chuck Bachteler! Chuck is a trusted real estate advisor with Berkshire Hathaway HomeServices Florida Properties Group based out of Tampa Bay, Florida! He came to me wanting to brand himself to stand out from the other REALTORS® in the Tampa Bay area. Trust me, there are A LOT of real estate agents in Florida!


With any logo and brand design, I always have my client complete a questionnaire. This questionnaire helps the business owner determine what they are looking to portray as a business/service. This includes items like the words they want to be associated with their company, the way they want someone to feel when they think of their brand, and how they differ from competitors in their marketplace. In turn, this helps me research their competition and put together a mood board for the direction I think their brand should go in. The mood board incorporates images and colors to depict the path I'm going to take to create their brand.



Chuck wanted his brand to emulate the Florida lifestyle and the words he associates with his brand included movement, momentum, luxe, living, and lifestyle {to name a few}. He also wanted the logo to have a classic feel as he mainly services Pinellas county, which has a larger demographic of people aged 45-64 as of the 2010 US Census. We worked together to come up with a business name that suited his needs {and was still available according to sunbiz!}. I provided him a plethora of concepts with various names and we landed on Bay Living Homes! I felt it was important to incorporate his name into the logo since as a REALTOR® he is the face of his brand. The mix of the serif and sans serif fonts showcase a refined brand with some serious style. The pineapple is an easily recognizable mark that most associate with a tropical lifestyle, so it was the perfect symbol to incorporate into his logo! The color palette is vibrant, fun, and classic – emulating the water of the bay, the gulf, and the shimmering pools most homes in Florida have!

I thoroughly enjoyed working with Chuck to create his logo and brand for his real estate business!


I hope to work with you! Send an email on over and we can see if I'm a good match for you 😉 coppercreativebycc@gmail.com


I don't own any of the images above and do not claim to. They are being portrayed specifically as inspiration and are not used in any commercial piece.

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